ENDEAVOR TAPS <kpe>: TENPERCENTERY, WEB CO. TO CREATE E-BUSINESSES
By Marc Graser
Variety, January 19, 2000
Endeavor said Tuesday it has tapped Web developer <kpe> to create a slew of Internet businesses for the tenpercentery’s stable of clients.
Under terms of the non-exclusive deal, New York-based <kpe> will help Endeavor incubate Web businesses, providing guidance, including business development, financial planning, Web development, design and technology, and marketing as well as financial, entertainment and technology relationships.
As part of the deal, <kpe> has the option to also work with other agencies to develop e-businesses.
Endeavor plans to launch the first three to six undisclosed sites for its clients in the coming weeks. The sites will cover everything from e-commerce to streaming and downloadable video.
Impressive clientele
The agency reps "Malcolm in the Middle" creator and exec producer Linwood Boomer, David E. Kelley, Edward Norton, James Cameron’s TV ventures, Mark Wahlberg, the WWF, Bette Midler, Minnie Driver, Master P, Warren G and Frances McDormand.
<kpe> has already built several sites for the entertainment community, including script service goodstory.com, bluefly.com, ReacTV and variety.com. It sold beauty.com to drugstore.com last week for $42 million in stock.
Former Creative Artists Agency exec Mark Patricof founded
‘Influential agency’
Endeavor attributed the choice of <kpe> to its previous
partnership with the former Hollywood exec.
"Endeavor is one of the most influential agencies in the
entertainment industry," said Patricof, <kpe>’s CEO. "This
relationship shows that Endeavor’s management appreciates
and understands the value that new media will create for its
client base."
The deal is a coup for <kpe>, which hopes to use it to create a
digital studio, with it as the developer, its financing as backing
and Endeavor’s clientele as content creators. The deal would
mark Endeavor’s first major move on the Web and come after
CAA announced a similar, but less extensive deal with
Pasadena-based incubator Idealab! to create its own dot-coms
for clients.
"We pride ourselves in thinking progressively for our clients,"
said Endeavor in a joint statement. "In doing so, we welcome
the opportunities to collaborate with <kpe>, an established
company which has a tangible understanding of Internet
business."
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